skip navigation
Blog

Stay up to date on timely topics and market events. Subscribe to our Blog now.

ECONOMY
November 13, 2024

US Consumer Report Card—Third Quarter 2024

By Alba Abourjeili, CFA

Stay up to date on timely topics and market events. Subscribe to our Blog now.

Overall Score: B+
Trend: Stable
Our outlook for the US consumer has improved since last quarter based on better labor market data and strong real spending. As a result, the third quarter Western Asset Consumer Report Card grade was elevated to B+ from B in the second quarter. Although the recent positive consumer trend has been cooling from exceptionally strong readings during the time of peak stimulus during the pandemic, the current score of B+ (72%) is well above the average score of C+ (55%) seen from 2010 to 2019.

Exhibit 1: US Consumer Report Card—Third Quarter 2024
US Consumer Report Card—Third Quarter 2024
Source: Bureau of Economic Analysis, Federal Reserve Bank of New York, Federal Reserve Bank of St. Louis, Western Asset. The Western Asset Consumer Grade rating is based on a proprietary scoring system. We analyze economic variables that are most impactful toward consumer health (the unemployment rate, consumer spending, real income growth, the debt service coverage ratio, net worth, consumer sentiment and credit card delinquencies). For each variable time series, we rank the most recent print versus historical ranges and use a weighted average across these variables to come up with a score. We then map the score to a grade according to the following scale: A= 75-100; B= 60-75; C= 45-60; D= 30-45; F= <30. As of 30 Sep 24. Select the image to expand the view.

Employment: B
Trend: Stable
The September employment report showed improvement from both July and August, as the unemployment rate declined to 4.1% and alleviated some concerns. Nonfarm payrolls were elevated and job gains in prior months were revised up. Job growth estimates also improved from last quarter. Job openings remain elevated relative to pre-pandemic levels, but the hiring rate is lower than it has been during the past decade, reflecting a weak labor market. The quits rate fell further, now at 1.9%, signaling that fewer people are willing to switch jobs.

Consumer Spending: B
Trend: Improving
Real consumer spending increased in August by 2.6% year-over-year (YoY). Recent data has signaled strong spending growth as nominal retail sales rose by 0.4% in September and core retail sales rose by 0.5% in real terms. The US consumer continues to be a source of strength.

Real Income Growth: A
Trend: Stable
Real disposable income growth increased 3.1% YoY for August, after being revised up meaningfully last month, reflecting stronger gains in employee compensation in prior months. Strength in real wage growth was seen across all consumer income quartiles. September growth in real wages remains above the long-term trend of 2.75% (annualized), even though wages are in a declining trend from 2023 highs.

Household Balance Sheets: A
Trend: Stable
The rate of growth in consumer credit picked up to 2.3% YoY (annualized), led by growth in fixed-rate debt, but continues to be below long-term trends. Household leverage and debt servicing costs remain low by historical standards despite high consumer financing rates.

Wealth/Net Worth: A-
Trend: Stable
Aggregate household balance sheets have strengthened due to asset price increases. The net worth to disposable personal income ratio remains close to the all-time high. The wealth and savings fundamentals are stronger than they were in Q2. The savings rate was revised up to 5.2% in July following upward revisions to income, proving to be much stronger than previously thought, and much closer to the 6% to 7% range experienced prior to the pandemic. The savings rate then fell to 4.8% in August. The higher revision also boosted excess household savings by 200% to 300%, which we believe is sufficient to sustain the current rate of consumer spending for another couple of years.

Consumer Sentiment: C-
Trend: Stable
In recent months, both University of Michigan and Conference Board consumer indices were on an upward trend. This positive movement suggests that the start of the rate-cut cycle is likely to ease the burden on consumers. Consequently, we expect consumer spending to remain robust.

Credit Performance: C
Trend: Stable
Commercial bank credit card delinquencies continued to rise in the third quarter. Credit performance deteriorated at a slower pace than in prior quarters, indicating that tighter lending standards are having the desired impact. Credit card charge-offs have leveled off, and auto loan delinquency rates ticked down in September. However, we expect delinquency rates to continue to rise modestly.

Credit lending standards tightened further in the third quarter and remain tight for consumer loans in general. September and October saw a slowdown in consumer lending and borrowing, as the Fed’s September rate cut has yet to translate to easier lending conditions. 2023 and 2024 vintage consumer loans are performing better than the 2022 cohort thanks to tighter lending standards, therefore moderating the weakness in consumer credit.

The end of the payment ramp for federal student loan borrowers, which occurred in September, along with repayment plans being challenged in court, may exert financial pressure on select lower-income consumer cohorts as they resume their payment schedule early next year. We expect moderate weakness in Federal Family Education Loan (FFEL) Program and select private student loan asset-backed securities (ABS) performance.

The US consumer remains a source of strength and significant deterioration would be required to return to historical averages. In this environment, we favor investing in high-quality consumer credit, including private student loans, housing-related sectors such as solar ABS and prime auto loans.

Background on Methodology

Our methodology rationale for creating the US Consumer Report Card first involves ranking economic indicators versus a historical dataset, with tracked periodic changes going back to 1990. We then calculate a weighted average score for each month. Assigned weights range from 24% at the highest to 10% at the lowest. Employment, consumer spending and real income growth make up 40%, while remaining indicators comprise 60%. The consumer score is mapped against letter grades, normalized for historical experience.

© Western Asset Management Company, LLC 2025. The information contained in these materials ("the materials") is intended for the exclusive use of the designated recipient ("the recipient"). This information is proprietary and confidential and may contain commercially sensitive information, and may not be copied, reproduced or republished, in whole or in part, without the prior written consent of Western Asset Management Company ("Western Asset").
Past performance does not predict future returns. These materials should not be deemed to be a prediction or projection of future performance. These materials are intended for investment professionals including professional clients, eligible counterparties, and qualified investors only.
These materials have been produced for illustrative and informational purposes only. These materials contain Western Asset's opinions and beliefs as of the date designated on the materials; these views are subject to change and may not reflect real-time market developments and investment views.
Third party data may be used throughout the materials, and this data is believed to be accurate to the best of Western Asset's knowledge at the time of publication, but cannot be guaranteed. These materials may also contain strategy or product awards or rankings from independent third parties or industry publications which are based on unbiased quantitative and/or qualitative information determined independently by each third party or publication. In some cases, Western Asset may subscribe to these third party's standard industry services or publications. These standard subscriptions and services are available to all asset managers and do not influence rankings or awards in any way.
Investment strategies or products discussed herein may involve a high degree of risk, including the loss of some or all capital. Investments in any products or strategies described in these materials may be volatile, and investors should have the financial ability and willingness to accept such risks.
Unless otherwise noted, investment performance contained in these materials is reflective of a strategy composite. All other strategy data and information included in these materials reflects a representative portfolio which is an account in the composite that Western Asset believes most closely reflects the current portfolio management style of the strategy. Performance is not a consideration in the selection of the representative portfolio. The characteristics of the representative portfolio shown may differ from other accounts in the composite. Information regarding the representative portfolio and the other accounts in the composite are available upon request. Statements in these materials should not be considered investment advice. References, either general or specific, to securities and/or issuers in the materials are for illustrative purposes only and are not intended to be, and should not be interpreted as, recommendation to purchase or sell such securities. Employees and/or clients of Western Asset may have a position in the securities or issuers mentioned.
These materials are not intended to provide, and should not be relied on for, accounting, legal, tax, investment or other advice. The recipient should consult its own counsel, accountant, investment, tax, and any other advisers for this advice, including economic risks and merits, related to making an investment with Western Asset. The recipient is responsible for observing the applicable laws and regulations of their country of residence.
Founded in 1971, Western Asset Management Company is a global fixed-income investment manager with offices in Pasadena, New York, London, Singapore, Tokyo, Melbourne, São Paulo, Hong Kong, and Zürich. Western Asset is a wholly owned subsidiary of Franklin Resources, Inc. but operates autonomously. Western Asset is comprised of six legal entities across the globe, each with distinct regional registrations: Western Asset Management Company, LLC, a registered Investment Adviser with the Securities and Exchange Commission; Western Asset Management Company Ltda. is regulated by Comissão de Valores Mobiliários; Western Asset Management Company Pty Ltd ABN 41 117 767 923 is the holder of the Australian Financial Services License 303160; Western Asset Management Company Pte. Ltd. Co. Reg. No. 200007692R is a holder of a Capital Markets Services License for fund management and regulated by the Monetary Authority of Singapore; Western Asset Management Company Ltd, a registered Financial Instruments Business Operator and regulated by the Financial Services Agency of Japan; and Western Asset Management Company Limited is authorised and regulated by the Financial Conduct Authority ("FCA") (FRN 145930). This communication is intended for distribution to Professional Clients only if deemed to be a financial promotion in the UK as defined by the FCA. This communication may also be intended for certain EEA countries where Western Asset has been granted permission to do so. For the current list of the approved EEA countries please contact Western Asset at +44 (0)20 7422 3000.