skip navigation
Blog

Stay up to date on timely topics and market events. Subscribe to our Blog now.

ECONOMY
01 April 2024

The Whack-a-Mole Consumer

By Michael J. Bazdarich, PhD

Stay up to date on timely topics and market events. Subscribe to our Blog now.

Consumer spending rose a nice 0.4% in February, coming off a -0.2% decline in January. The February spending gains occurred despite a -0.4% reported decline in spending on merchandise ex-autos. In other words, all the spending gains resided within services, which were reported as rising a brisk 0.6%.

As you can see in the chart, spending developments so far in 2024 have been the mirror image of what we saw in late-2023. Then, an upturn in goods spending drove decent gains in overall consumption, even though services spending largely languished outside of the five Covid epicenter sectors (health care, restaurants, recreation, hotels and travel) that were devastated by the 2020 shutdown. In contrast, again, goods spending looks to have faltered in the last two months, and spending in the Covid epicenter sectors has been lackluster. However, that was more than offset by strong increases in spending on financial services and professional services such as legal and accounting fees.

Exhibit 1: Real Consumer Spending by Type
Explore Real Consumer Spending by Type
Source: Bureau of Economic Analysis. As of 29 Feb 24. Select the image to expand the view.

We had been taking the recent apparent softening in retail sales as an indication that overall consumer spending trends were moderating, coming back to rates more in line with personal income trends. Instead, however, as in a game of whack-a-mole, moderating goods spending has been offset by jumps in services spending.

Meanwhile, real incomes declined in February and have grown at only a slight rate in recent months. This is opposite more buoyant spending growth that has reduced saving rates to a very low 3.6% compared to the 7%-plus saving rates prevailing prior to Covid. So far, however, that does not look to have dented consumer spending.

Speaking of whack-a-mole, last year, goods prices were declining, and services prices were the sticking point for the Federal Reserve (Fed) concerning overall inflation. Well, in February, so-called supercore services inflation declined to a 2.4% annualized rate, consistent with the Fed’s 2% target for overall core inflation. (As goods prices "typically" are flat or falling, 2.5% services inflation would generally be consistent with 2% overall inflation.) However, goods prices have bounced in the last two months, keeping overall core inflation at a 3.2% annualized rate in February.

Still, Personal Consumption Expenditure (PCE) inflation in February was more moderate than what the Consumer Price Index (CPI) showed. And for the last nine months, average inflation for the core PCE ex-housing was 1.8%. Beneath the bouncing "moles," consumer spending continues to grow, and inflation continues to moderate.

© Western Asset Management Company, LLC 2024. The information contained in these materials ("the materials") is intended for the exclusive use of the designated recipient ("the recipient"). This information is proprietary and confidential and may contain commercially sensitive information, and may not be copied, reproduced or republished, in whole or in part, without the prior written consent of Western Asset Management Company ("Western Asset").
Past performance does not predict future returns. These materials should not be deemed to be a prediction or projection of future performance. These materials are intended for investment professionals including professional clients, eligible counterparties, and qualified investors only.
These materials have been produced for illustrative and informational purposes only. These materials contain Western Asset's opinions and beliefs as of the date designated on the materials; these views are subject to change and may not reflect real-time market developments and investment views.
Third party data may be used throughout the materials, and this data is believed to be accurate to the best of Western Asset's knowledge at the time of publication, but cannot be guaranteed. These materials may also contain strategy or product awards or rankings from independent third parties or industry publications which are based on unbiased quantitative and/or qualitative information determined independently by each third party or publication. In some cases, Western Asset may subscribe to these third party's standard industry services or publications. These standard subscriptions and services are available to all asset managers and do not influence rankings or awards in any way.
Investment strategies or products discussed herein may involve a high degree of risk, including the loss of some or all capital. Investments in any products or strategies described in these materials may be volatile, and investors should have the financial ability and willingness to accept such risks.
Unless otherwise noted, investment performance contained in these materials is reflective of a strategy composite. All other strategy data and information included in these materials reflects a representative portfolio which is an account in the composite that Western Asset believes most closely reflects the current portfolio management style of the strategy. Performance is not a consideration in the selection of the representative portfolio. The characteristics of the representative portfolio shown may differ from other accounts in the composite. Information regarding the representative portfolio and the other accounts in the composite are available upon request. Statements in these materials should not be considered investment advice. References, either general or specific, to securities and/or issuers in the materials are for illustrative purposes only and are not intended to be, and should not be interpreted as, recommendation to purchase or sell such securities. Employees and/or clients of Western Asset may have a position in the securities or issuers mentioned.
These materials are not intended to provide, and should not be relied on for, accounting, legal, tax, investment or other advice. The recipient should consult its own counsel, accountant, investment, tax, and any other advisers for this advice, including economic risks and merits, related to making an investment with Western Asset. The recipient is responsible for observing the applicable laws and regulations of their country of residence.
Founded in 1971, Western Asset Management Company is a global fixed-income investment manager with offices in Pasadena, New York, London, Singapore, Tokyo, Melbourne, São Paulo, Hong Kong, and Zürich. Western Asset is a wholly owned subsidiary of Franklin Resources, Inc. but operates autonomously. Western Asset is comprised of six legal entities across the globe, each with distinct regional registrations: Western Asset Management Company, LLC, a registered Investment Adviser with the Securities and Exchange Commission; Western Asset Management Company Distribuidora de Títulos e Valores Mobiliários Limitada is authorized and regulated by Comissão de Valores Mobiliários and Brazilian Central Bank; Western Asset Management Company Pty Ltd ABN 41 117 767 923 is the holder of the Australian Financial Services License 303160; Western Asset Management Company Pte. Ltd. Co. Reg. No. 200007692R is a holder of a Capital Markets Services License for fund management and regulated by the Monetary Authority of Singapore; Western Asset Management Company Ltd, a registered Financial Instruments Business Operator and regulated by the Financial Services Agency of Japan; and Western Asset Management Company Limited is authorised and regulated by the Financial Conduct Authority ("FCA") (FRN 145930). This communication is intended for distribution to Professional Clients only if deemed to be a financial promotion in the UK as defined by the FCA. This communication may also be intended for certain EEA countries where Western Asset has been granted permission to do so. For the current list of the approved EEA countries please contact Western Asset at +44 (0)20 7422 3000.